Statistics Research; who are the largest
e-book audience in the UK?
Tablet users in Britain
A Digital Britain report [1] in 2012 revealed that;
- owning a tablet device is more common with males than it is with females - with 7% of UK males owning a tablet, and only 5% females
- the majority of owners are 25-34 years of age, with 18-24 statistically following behind them
The bar charts (sourced from Statista.com, 2015) below shows the rate at which tablet ownership is growing in the UK. These show that tablet devices are still extremely popular with 25-34 year olds, but now also 35-44 year olds. Additionally, it shows that the gender ratio has altered in favour of females.
Statistics Research; who are the largest e-book audience in the UK?
Tablet users in Britain
A Digital Britain report [1] in 2012 revealed that;
- owning a tablet device is more common with males than it is with females - with 7% of UK males owning a tablet, and only 5% females
- the majority of owners are 25-34 years of age, with 18-24 statistically following behind them
The bar charts (sourced from Statista.com, 2015) below shows the rate at which tablet ownership is growing in the UK. These show that tablet devices are still extremely popular with 25-34 year olds, but now also 35-44 year olds. Additionally, it shows that the gender ratio has altered in favour of females.
References:1. http://www.economistgroup.com/leanback/the-next-big-thing/who-are-tablet-owners-in-the-u-k-and-the-u-s/1346044220000/
