Deciding on a target age range and my goals
After looking back at what opportunities/limitations came with each age demographic and having a think about what I would like to achieve with my e-book, I have concluded that I want to target the 18+ age range.
Message I want to communicate
As I previously pointed out, due to the maturity and social-awareness of readers aged 18+, I will be able to comment on global issues and current affairs. I decided that I want to design an e-book that will attempt to shock readers into thinking about what is going on in the world.
When I first heard the brief was based around Arabian Nights, I thought it would be interesting to contrast the ancient stories of fiction against the modern Arab world - especially the negative way in which the media portrays it. It would be thought-provoking take these stories of fantasy and magic and portray them through the lens of current western media.
'Arabian Nights' stories are generally perceived to be aimed at children, due to past adaptations of some stories by mainstream companies, such as Disney and Dreamworks. Due to this it will be interesting to see how this same general public react to these stories being shed in another light, and possibly point out some depressingly-real stereotypes currently shown in news reports.
More specific age range
From looking at the UK's tablet audience analysis, I was glad to see that the younger spectrum of the adult age range had a high percentage of previous tablet access (18-34). This is due to the fact that this was the group of ages I wanted to try and target within my 18+ demographic.
I want to target the 18-34 age range specifically as they have a large influence on social media. Audiences who are dedicated to social media are an invaluable resource when it comes to raising awareness in a technology-driven age. Hopefully, if my e-book can get them thinking, they will get a debate going online.
Layout and imagery goals
As a large percentage of my personal target audience already have access or own a tablet device, it would be safe to assume that they are relatively confident with the interactive potential it provides. Therefore, this means I can use some interactive additions to my e-book that other audiences may not have fully understood. I will need to see what features are necessary when I get to the design stage, but at the moment I am thinking about perhaps including accompanying video/voiceover.
Since I want to take advantage of my audience's interest in social media, I may also want to think about integrating 'share' buttons. This is something I will need to look further into.
More specific age range
From looking at the UK's tablet audience analysis, I was glad to see that the younger spectrum of the adult age range had a high percentage of previous tablet access (18-34). This is due to the fact that this was the group of ages I wanted to try and target within my 18+ demographic.
I want to target the 18-34 age range specifically as they have a large influence on social media. Audiences who are dedicated to social media are an invaluable resource when it comes to raising awareness in a technology-driven age. Hopefully, if my e-book can get them thinking, they will get a debate going online.
Layout and imagery goals
As a large percentage of my personal target audience already have access or own a tablet device, it would be safe to assume that they are relatively confident with the interactive potential it provides. Therefore, this means I can use some interactive additions to my e-book that other audiences may not have fully understood. I will need to see what features are necessary when I get to the design stage, but at the moment I am thinking about perhaps including accompanying video/voiceover.
Since I want to take advantage of my audience's interest in social media, I may also want to think about integrating 'share' buttons. This is something I will need to look further into.
